STUDY: Social Networking and Blog Sites Capture More Internet Time and Advertising

Nielsen Ratings, aka Nielson Wire posted this study on their blog which clearly shows an ever increasing percetage of American’s spending more time online doing social networking related activities. Take a look at the article here.  This in turn causes advertising growth. All in all this is great news for us online marketers. Need more proof to move to online social mediums to grow your ideas and business?

“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.

Among those taking note of this trend: advertisers.  Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 – all despite a recession. Share of estimated spend on these sites has doubled, from 7 percent of online ad spend in 2008 to 15 percent in 2009.”

Nielsen Social Media Ratings Table 2009
Nielsen Social Media Ratings Table 2009

26 ways to Share Images and Pictures on Twitter brings this article to help the Twittering masses get their pictures and even videos shared on Twitter. In the article, 26 helpful online sites and applications are presented, many which I have used, many I never knew existed. Enjoy the read and I hope this helps you share your stories and build your network.


Adam Faragalli

How Michael Jackson’s death shut down Twitter, brought chaos to Google…

I was checking my mail today and came accross an interesting Twine covered articled called, “How Michael Jackson’s death shut down Twitter, brought chaos to Google… and ‘killed off’ Jeff Goldblum.” What was interesting to me, besides the insane traffic numbers generated, was the speed at which news travels today. From continent to continent, the news of Michael’s death was spread to almost everyone on some social network, and in minutes after the story broke on TMZ. Even if you never watched the local or national news networks, you most likley knew about Michael Jackson’s death. Clair Bates also incorporated some really great graphs, charts, and images into the article to help add support.  Twist helps us see trends in twitter. Although you do not need this very cool program to have seen the insane Michael Jackson related twitter posts, check it out.

I leave you with the Jeff Goldblum video from News Channel 9 where they reported he had also passed away. Epic Fail to News Channel 9!

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New Media Academic Summit, Inside Report

New Media Accademic Summit Logo

My good friend and former professor Cliff Shaluta recently contacted me to discuss the New Media Academic Summit he attended. Cliff is teaching the young (and hopefully) passionate Ad and PR students about New Media. I studied under him at Western Kentucky University for four years and had a wonderful experience.

To read Cliff’s post please visit or just click here.

Message from Cliff: “This is the 3rd Academic Summit and it gets bigger every year. 120 academics from around the globe, loads of professionals and tons of information. See: Edelman is web casting the event to some clients, but I’ve not seen any public video from the event as of yet. They may wait until after the conference. But, I think you can appreciate Richard’s opening presentation at Here is Richard’s personal blog with more insight

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Top 100 Social Media & Internet Marketing Bloggers

Heidi Sullivan over at Cision Blog lists the Top 100 Social Media and Internet Marketing Bloggers in her post in early 2009.

It is just a bit old but still just as relevant.

Sample: “So, I wondered whose blogs are the most influential. Web metrics nerd that I am, I gathered some data and ranked them.

Let me put a disclaimer here: there’s a limit to the effectiveness of using any sort of statistics to gauge a person’s influence on other people.”

The Seven Deadly Sins of Social Media

David Griner over at describes the seven deadly sins of social media in his post. Griner reports that “there are a million ways for businesses to use social media well, and only a handful of ways to do it horribly wrong. So why do companies keep falling into the same traps?”

Seven Deadly Sins of Social Media
Seven Deadly Sins of Social Media

A very interesting read. Enjoy

Adam Faragalli