Jamey Boiter on Fast Company’s site wrote about how B.P’s mismanagement of core oil fundamentals has ultimately, in my opinion, also sunken the B.Ps brand under a mile of water. If a company cannot fix a hole a mile under water then how can they justify drilling one in the first place.
The following paragraph made me laugh, and then it made me sick. The public continues to hear about the “solutions” but when you place their actual terms (and see B.P’s thought process)- I seriously question their ability to end this diaster. Any doubt that it will go down in history as the worst ocean oil disaster in history? In conclusion, if you own B.P stock, get out while you can! I would wait on the sidelines to see what eventually happens in the long term. B.P could fail just like all their laughable attempts at a solution. The well, MC252, has lead to a disaster that will forever stay in my memory. This travesty also serves as a first rate national crisis failure. I won’t get into politics in this post. However, Obama’s speech yesterday sums it up well, check it out below.
“Strategies to stop the leak are named “Top Kill,” “Top Hat,” “Hot Tap,” “Junk Shot.” They’re using something called “Corexit” as the oil dispersant. We have heard that the explosion was caused by “dead batteries in the dead man’s switch.” What is up with these heinous words being spewed about like oil leaking into the Gulf? Who came up with these names? I know what a “dead man’s switch” is, but given there have been 11 fatalities in this disaster, one would think BP would be more considerate about what they are saying. Or is “spilling” everything just part of their M.O.?
You could certainly argue that names don’t matter–that they can call their fixes Little Bo Peep as long as they do something that actually works. But it’s hard to fathom why BP isn’t branding the possible solutions to this crisis with more positive names that resonate a good outcome, even if it’s only their hope. Where is the crisis management group, and why aren’t they working with the same brand geniuses that brought us the Helios House and the beautiful iconography to at least make us feel a little better about this debacle?
I suspect there is group huddling as we speak, with marketers clicking their gooey, tar-ladened heels together and saying, “There’s no place like home.” Sorry, BP, you’ll be living with what may be the worst man-made environmental disaster in history for a long time.”
May god forgive us for our sins against mother nature.
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Agreed. This has nothing to really do with politics at all. This was an accident pure and simple but, at a time when oil companies aren’t too popular, this will definitely begin the end of Big Oil’s grip on the World. Careless and reckless behavior doesn’t sit well with people who already don’t like you. Remember when they raised gas a couple of years ago? How’d you feel about that?? Or when no gas could be found in all of Middle TN for about 72 hours??? It reminds me of how pissed I was and how I almost didn’t make it home one night. (I had to raid my lawn mower gas can.)
This spill will inspire many people to come up with alternatives to fossil fuel energy because they were so affected by this catastrophe (ie. Couldn’t go to the beach anymore, couldn’t go fishing, etc.). These future innovators will exponentially change the way we harness energy in the future. Unfortunately it’s not a quick fix. We will be living with this environmental nightmare for a while but it should open a few eyes. Exxon-Valdez was pretty bad… but nowhere near as high profile. When you can’t go to the beach in Florida during the Summer, people tend to notice.
The Government doesn’t control everything. The only one there to blame is BP. The only thing that the President can do is just “go off” as Spike Lee so eloquently suggested. Obama would have to go rogue like Teddy Roosevelt, be the alpha male, and shake up the industry without any care of who’s losing money. But Big Oil has many lobbyists in Washington and a lot of politicians owe their offices to them. I don’t foresee any mainstream politicians taking a firm stand on how BP is going to answer for this debacle… Republican or Democrat… it doesn’t matter.
No one is going to just “Go Off”. I think their hands are tied. If our politicians are willing to risk their careers and take a stand against Big Oil, then there will be immediate change in the near future.
But, that’s a big IF if they’re willing to sacrifice their careers in the first place. This will be a great litmus test for all of our Government officials, in office, to see where their loyalties truly lie… Big Oil or the American People.
Think of how stupid the average person is, and realize half of them are stupider than that.
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