Cover of MyBodyArt social networking plan
Cover of MyBodyArt social networking plan

What: Class Project

Position: Group Leader

When: 2008

“There is no underground (tattoo) community, no dark den of drunken sailors initiating themselves into manhood via cheap, ill conceived exercises in bodily perforation; it’s just a group of people who delight in using their bodies as billboards.”
Joanne McCubrey, “Walking Art: Tattoos”

There is not a nationally-recognized social networking tattoo site, yet. Imagine a social networking website that connects people in their local community and surrounding counties with one common interest: the love for body art, or tattoos.

Contemporary American culture is breaking down old stereotypes surrounding tattoos and replacing them with a mainstream societal acceptance. With the emergence of shows such as “Miami Ink” and “LA Ink,” tattoo artists have become icons to be admired for their talent and creativity.

Using web 2.0 mass social media technology, it is possible to finally provide this subculture with an outlet to share their body art stories and individuality. People contemplate and research before getting a tattoo. Web searching is a big part of that. Anyone looking to explore the love of body art, and share their experiences and uniqueness will be attracted to this website.
The heart and soul involves people sharing their stories about their old, new, or soon-to-be body art. Through extensive research, we learned many people love to discuss their tattoos.


Site Content:

This site will allow people to create a body art profile. This allows members to develop a personality by using a customizable template. In this profile area, people can discuss their stories, provide pictures of all their body art, give extra details about who they are and how they are unique, as well as organize events if members. People can customize the look and feel of the template. People can vote on their favorite tattoo profiles, add each other as friends, initiate meetings, as well as organize events if members feel so inclined. We will also encourage businesses to make a profile for both their artists and the company.

Site content will include a forum divided into categories open to any and all related tattoo discussion. Picture galleries with a comment section will also be available so that people can upload all their body art for people to comment on. Furthermore, the site will provide a history of tattoos; a question/answer area; and a section for people to search for local tattoo artists, tattoo Machine tune-up guides and tips, as well as where, when and how to become a tattoo artist.

We encourage people to use the site as a channel to aid them in their tattoo exploration; such as, someone looking for a well-qualified tattoo artist in their local area, or someone looking for a place to vent frustration about their local tattoo artist making a dangerous mistake on his/her body.

Ok, sounds great, but how does it make MONEY?

Social mass media and online advertising has costs (plain and simple). With the initiative investment of partnering with Nashville’s centre{source} to build the online “brick and mortar” website, this is not cheap.  This site must bring a return on this investment and my team can make it work.

If you would like more information on the financial details and partnering, please contact me directly.


Adam Faragalli

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